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Security Industry Marketing Statistics

Benchmark data on how security companies win attention, trust, and pipeline — updated as new research lands.

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Benchmarks

Security Marketing by the Numbers

Data points that show what compliant, well-executed marketing delivers for security companies.

82%
of security buyers research online first

Most decision-makers vet security vendors digitally before ever making contact.

Industry benchmark
3.2x
more qualified leads

Typical lift when trust-first messaging replaces generic promotion.

Client data
50%
less wasted ad spend

Precision targeting and clear positioning cut unqualified clicks.

Client data
67%
of the decision is made pre-contact

Authority content shapes the shortlist before a sales conversation begins.

Industry benchmark
2-3x
higher close rates with authority content

Buyers who arrive already trusting your brand convert far more often.

Client data
5x
return on compliant demand generation

Sustainable pipeline growth without compromising trust or compliance.

Client data

Figures are illustrative benchmarks and client averages; your results will vary by market and offer.

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82% of B2B buyers ignore vendors they do not trust. We help your people earn belief before the first conversation, because trust is what drives every deal.